All Platforms Combined
Google Ads
Google Ads Performance
Spend
$953.41
Clicks
164
Impressions
4,428
Conversions
42
Phone Calls
45
CPA
$22.70
| Campaign | Spend | Clicks | Impr. | Conv. | Calls | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|---|
| General | PMax | $725.05 | 79 | 1,821 | 30 | 31 | 4.34% | $9.18 | $24.17 |
| Search | Plumbing Services | $141.01 | 22 | 599 | 7 | 8 | 3.67% | $6.41 | $20.14 |
| Camera Inspection | PMax | $59.23 | 28 | 784 | 5 | 6 | 3.57% | $2.12 | $11.85 |
| Search | Camera Inspection | $28.12 | 35 | 1,224 | 0 | 0 | 2.86% | $0.80 | - |
| Total | $953.41 | 164 | 4,428 | 42 | 45 | 3.70% | $5.81 | $22.70 |
Meta Ads (Facebook/Instagram)
Meta Ads Performance
Spend
$566.59
Clicks
422
Impressions
50,731
Calls
16
Messages
1
Cost/Call
$35.41
| Campaign | Spend | Clicks | Impr. | Calls | CTR | CPC | Cost/Call |
|---|---|---|---|---|---|---|---|
| Call Campaign | $459.23 | 394 | 47,997 | 16 | 0.82% | $1.17 | $28.70 |
| Leads Campaign | General | $107.36 | 28 | 2,734 | 0 | 1.02% | $3.83 | - |
| Total | $566.59 | 422 | 50,731 | 16 | 0.83% | $1.34 | $35.41 |
Email & SMS Marketing
Re-engagement Workflow (Email & SMS)
Automated re-engagement campaigns targeting past customers via email and SMS. Below are the workflow stats, email preview, and SMS messages.
Re-engagement Email Stats
Re-engagement Email Preview
Re-engagement SMS Messages
November Email Campaign
Thanksgiving SMS Message
Pending Approval
New Meta Ad Fall/Thanksgiving Creatives
New seasonal ad creatives ready for review and approval before going live.
Completed Work
Work Completed
Google Ads- Created PMax Camera Inspection Campaign
- Created Holiday Meta Creatives
- Created November Newsletter
- Export failed contacts, import with tag, create smartlist, and reschedule failed #1 SMS messages again in smaller drip number
- Import failed contacts, create smartlist, and reschedule SMS #1
- Linked up ad platforms to ServiceTitan
- Followed up with Tony about AI bot wording
What We Need From You
- New Meta Ad Fall/Thanksgiving themed content approval
- November email campaign & SMS message approval
- Any new website edits to request?
- 329 unread messages in Conversations on the Melleka app. Any feedback? (Screenshots provided above)